Extra UK
B2B eCommerce website for premium cycling brands
E-commerce site looking for sleek new UI to integrate with warehouse management system, partners with Modular for user centred designs.
Partnering on production
Working collaboratively with Extra’s long time development partners, we produced a polished and practical user interface that could be integrated with new functionality and features as they were rolled out.
Designing for retailers
Extensive user research and interviews were undertaken across the UK with retailers to allow us to design with audience needs at the fore.
Delivering for development
We took the time to understand the needs of Extra’s development team, ensuring that we worked alongside them to produce the outputs that gave them the required flexibility.
Branding for business
Extra needed a stylish and contemporary design to stand shoulder-to-shoulder with some of the biggest names in cycling.
"Modular were fantastic in so many ways. Most importantly, their ability to glean insights from our stakeholders and key audiences really helped us to design a best in class B2B eCommerce experience.”
