Extra UK

E-commerce site looking for sleek new UI to integrate with warehouse management system, partners with Modular for user centred designs.

Extra UK Logo

“Modular was fantastic, their ability to glean insights from our stakeholders and key audiences really helped us to design a best in class B2B eCommerce experience.”

B2B eCommerce for premium cycling brands

Partnering on production

Working collaboratively with Extra’s long time development partners, we produced a polished and practical user interface that could be integrated with new functionality and features as they were rolled out.

Designing for retailers

Extensive user research and interviews were undertaken across the UK with retailers to allow us to design with audience needs at the fore.

Delivering for development

We took the time to understand the needs of Extra’s development team, ensuring that we worked alongside them to produce the outputs that gave them the required flexibility.

Branding for business

Extra needed a stylish and contemporary design to stand shoulder-to-shoulder with some of the biggest names in cycling.

Extra UK Logo

About Extra UK

Extra UK is a leading distributor of quality cycling products and is proud to represent a number of the world's market leading brands on an exclusive basis.


  1. Retail & Leisure


  1. Launch


  1. eCommerce
  2. Research & Strategy
  3. Web Design


  1. PHP Framework
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