Responsive web application design and build for a clever Dorset crowdsourced delivery service called Delivery Folk

This innovative project encompasses everything from multiple step user journeys, ecommerce, content management and email messaging.

Entrepreneur, SME, Start Up, Web App, Dorset


Delivery Folk is a crowdsourced delivery service, the brainchild of Dorset entrepreneurs Nich and Georgie Bailey. Nich is an enthusiastic collector of quirky items such as old cars and steam engines, most of which are low value as well as heavy and expensive to move from one place to another. His idea was to create a delivery matchmaking service, pairing people making journeys with people sending packages to the same destination.


From our initial research it became clear that competitors in other countries offering a similar service were heavily investing, in some cases up to a million dollars. Our task was to create more budget restricted MVP, or Minimum Viable Product. We needed to create a visual identity and a working platform as well as provide the means by which it could be promoted.

Entrepreneur, SME, Start Up, Web App, Dorset

Our Approach

Delivery Folk is a complex web application which provided us with a number of design and technical challenges. In fact Delivery Folk had every challenge that we have ever encountered all rolled into one project; the system involves web based messaging between users, complex ecommerce functionality requiring the holding and then timed release of funds. Challenging multiple step user journeys and plotting of routes on maps. The project also includes a WordPress blog for promotion and SEO as well as the entire interface being mobile responsive to boot. All requiring involved user experience design and validation through light touch usability testing. Not to mention that the concept itself is a complete paradigm shift when it comes to getting things delivered.

Modular provided the following services:

Discovery and Planning

  • Digital Consultancy
  • Competitor Analysis
  • Digital Strategy
  • Usability Testing
  • User Journey and Task Modelling


  • User Experience Design
  • Visual Website Design
  • Brand Identity Design


  • HTML Interface Build
  • Responsive (Mobile, Tablet, Desktop)
  • WordPress Content management
  • Ecommerce
  • Ruby On Rails (Technical Partner)

Find out more about our methodology and how we approach different projects

Entrepreneur, SME, Start Up, Web App, Dorset


After many months in development and with some post soft launch tweaking, Delivery Folk is now live. As with any new online business, designing and building the application is just the first step, so we continue to work with Delivery Folk to help make their business venture successful.

Visit: www.deliveryfolk.com

Or for more information visit: blog.deliveryfolk.com

If you’re an entrepreneur, digital pioneer or start up business with a great idea, Modular can help you realise it.

We love to design cool digital things, let us design them for you!

Call us: 0117 3701478

Or email: studio@thisismodular.co.uk

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