Phil Godsal is the current resident of his family home in North Wales. On returning to Wales from his life in London to renovate what was then a dilapidated ruin, Phil had the vision to reimagine the house as a high end wedding venue. He approached Modular to build a website that would allow prospective couples to fall in love with the property and surrounding countryside.
The existing website design was not providing the best user experience or effectively communicating the brand vision for Iscoyd Park. Our goal was to create a website experience that conveyed Iscoyd Park as a contemporary wedding venue with the latest facilities but also steeped in history and character.
As well as brand repositioning, the website needed to show that the venue was appropriate for all seasons. To achieve this 4 films were commissioned to show the house and grounds throughout the changing seasons.
We designed Iscoyd Park a website that fulfills their brand promise of ‘The best of the past with the thrill of the present’. The homepage instantly engages prospective couples with an immersive hyperlapse film that gradually reveals the magic of a wedding day, from the early morning preparations to the stunning final effect.
The website also makes the use of their stunning photography through full screen image carousels. The final site allows the visitor to explore every aspect of the venue and imagine themselves getting married without ever needing to visit.
As part of our ongoing relationship with Iscoyd Park we have been able to add new features and updates to enhance the site. Notably a new ecommerce room booking system which allows the wedding couple to assign rooms to their guests and take online bookings and payment. The website is not only content managed but also incorporates a wedding booking system.
Modular provided the following services:
Discovery and Planning
- Digital Consultancy
- Stakeholder Workshops
- Digital Strategy
- Information Architecture
- User Experience Design
- Creative Direction
- Visual Website Design
- Brand Identity Design
- HTML Interface Build
- Responsive (Mobile, Tablet, Desktop)
- WordPress Content management
- SagePay Ecommerce
- Mailchimp Email Templates
A visually engaging mobile responsive website that has provided a tangible return on investment. Since launch there has been an 80% increase in pages views, a down turn in bounce rate and Phil has reported more enquiries with less people requiring a visit to the venue before making a booking.
Our user centred design philosophy and user experience design expertise contributed to the success of this project. We took the time at the beginning to understand the needs and motivations of our audience, ensuring that the site provided them with the information they would need to make a decision whilst also appealing to their emotions.
We continue to work with Iscoyd to help them make the best use of digital channels, from developing data capture methods, email marketing, SEO and traffic building through commercial blogging methodologies.
What Iscoyd Park say
Modular took the time to visit the venue and not only get to know the house and grounds but also to get to know us as people, what makes us tick and what we wanted from our new website. They helped us to pin point the best ways to engage our audience. The result is a stunning website design that has resulted in bookings from couples without them ever having to visit the venue, this has saved us time and money!
Phil Godsal – Owner, Iscoyd Park
If you’re an entrepreneur, small business owner or SME who wants to improve the performance of their website then Modular can help.
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