B2B eCommerce for premium cycling brands

A sleek and striking visual design that stands alongside their premium brands and products

Extra UK Logo

“Modular was fantastic, their ability to glean insights from our stakeholders and key audiences really helped us to design a best in class B2B eCommerce experience.”

Partnering on production

Working collaboratively with Extra’s long time development partners we produced a polished and practical user interface that could be integrated with new functionality and features as they were rolled out.

Designing for retailers

Extensive user research and interviews were undertaken across the UK with retailers to allow us to design with audience needs at the fore.

Delivering for development

We took the time to understand the needs of Extra’s development team, ensuring that we worked alongside them to produce the outputs that gave them the flexibility they needed.

Branding for business

Extra needed a stylish and contemporary design to stand shoulder-to-shoulder with some of the biggest names in cycling.

Extra UK Logo

About Extra UK

Extra UK is a leading distributor of quality cycling products and is proud to represent a number of the world's market leading brands on an exclusive basis.


  1. Retail & Leisure


  1. Launch


  1. eCommerce
  2. User Experience Design
  3. User Interface Design


  1. PHP Framework
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