In Your Stride is an all in one running app conceived by runner, triathlete and sports marketing man, Shaun Lancaster. The app allows runners to develop a flexible and fully adaptable training plan in order to reach their goals. In order to improve the app, user experience refinements were required to aide the user in negotiating the interface. Modular were called upon for our expertise and track record in developing user journeys and improving overall user experience.
To transform concepts and existing branding into a fully considered, professional mobile application that would compete in an already overcrowded market. To produce a completely designed, interactive prototype to improve and streamline the user journey in order to pass on to the development team.
We took existing concepts and further developed them in the app, planning and visualising new functionality. We extended the visual language for new GUI components and designed data visualisations, enhancing the overall user experience to ensure that the app was competitive with existing training apps. We deployed our user interface expertise to improve the user journey through the application, paying special attention to the needs of new and potentially novice users. Collaborating closely with Shaun in order to understand his vision of the application and to differentiate it from the competition, we were able to realise the new components including goal selection, race chatter, training plans and data visualisations.
Developing the social component of the app was key to connecting runners working towards similar goals and aspirations. This allowed them to share tips, advice and develop ‘race chatter’. We added help and introductory screens to guide the user through setting up their profile, choosing their goals, utilising the social component, and working with the complex training plan interface. We also developed the visual language of the application, improving data visualisation so that the user could easily view their progress.
Modular provided the following services:
Discovery and Planning
- Digital Consultancy
- User Journey and Task Modelling
- Competitor Analysis
- User Experience Design
- Visual User Interface Design
- Interactive Prototype
The prototype accounted for all aspects of the application’s usability and was visually identical to the finished product. The design formed the basis for the final app and has already achieved success after being approved by Apple. It was also well received in reviews.
Or for a review of the app visit: www.t3.com/news/inyourstride
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