Whether you think Bristol is a smart city for real people or an exclusive haven for boffins, it’s undeniable that more and more people are browsing on the go. Thanks to recent changes made by Google, having a mobile responsive website just got a whole lot more important.
The latest update to Google’s search engine algorithm means that searches from mobile devices will prioritise websites that are responsive and easier to view on the go.
Whilst this is not quite the ‘mobilegeddon’ predicted by some, it does mean that as time goes on, smaller businesses are going to have to think seriously about their web presence and ensure that their websites are up to modern standards.
Google decides if a page qualifies as mobile friendly if the following criteria are detected by its Googlebot.
- Avoids software that is not common on mobile devices, like Flash.
- Uses text that is readable without zooming.
- Sizes content to the screen so users don’t have to scroll horizontally or zoom.
- Places links far enough apart so that the correct one can be easily tapped.
What the move really highlights is the importance of considering how your audience accesses and navigates through your site or app. Whilst many websites can look and appear sleek, attractive and pretty on desktop computers, this doesn’t always translate to other devices, often leaving the user with a confusing or frustrating experience. It’s crucial in this day and age that businesses ensure their audience can easily access and find them online. Browsing and using the features of a site are just as important as being discovered at the top of search results and it’s important that you think about how your audience experiences your online presence in order to generate return visits and customer loyalty.
We’ve put together some top tips to help you think about how your audience finds and browses your website.
Go straight to the source
Use Google’s online tool to check whether or not your own website is easy to view on mobile devices. The test should provide you with tips and hints at how to alter your website and its ranking in mobile search results.
Don’t forget your content
Whilst the shift towards mobile friendly web pages is important, Google still use a variety of signals to rank search results. Pages with good quality content still rank highly if they provide answers to a user’s query.
Make sure all your pages are responsive
Google’s new algorithm takes all the pages on your site into account. Make sure it’s not just your home and landing pages that are mobile responsive, you need to be consistent across you website.
Test it and test it again
Try browsing your website on a range of different devices to ensure accessibility across different platforms and think about how your target audiences find and access your site.
Call in the professionals
If your site is old or simply not up to the standard of your competitors then you need to have a rethink. Find an agency that puts user experience at the heart of their design and build process. There is little point having a nice looking website if your audience find accessing it frustrating and clumsy.
At Modular we are device and operating system agnostic, designing and building websites that suit your audience.
We love to design cool digital things, let us design them for you!
Call us: 0117 3701478
Or email: firstname.lastname@example.org