Branding, website design and Drupal website build for a Bath based PC games news publishing site

Find a solution that had the ability to publish new channels and content from within the publishing environment. Real time content would need to be pushed to specific dedicated fan areas as new games were released. PC Games N needed to be up-to-the minute and informative.

Drupal CMS, Entrepreneur, User Experience, User Interface

Overview

Though our work with with Future Publishing on PC Gamer and Edge Online we were approached by an entrepreneur who wanted to create a network site for gaming fans as well as online communities around various groups of gamers.

Goal

To create an intuitive platform where PC games fans can access editorial content as new games are released and submit their own content. Effectively to design a website within a website where all news, feeds, submitted links and videos relating to that game can be read in one place.

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Our Approach

Through workshops and stakeholder engagement we built rapid prototypes for testing the site’s structure and layout. We also created a brand identity and unique visual language for the site. As with all of our projects we produced extensive wireframes and interactive prototypes to explore layout, user journeys and interactivity. Interactive prototypes allowed us to test ideas with real users, gleaning valuable insights that saved time later in the design build process. We employed a predominantly neutral feel to the website due to the quantity of advertising that the layout needed to accommodate. Depending on the current campaign the content is often at risk of being swamped. By keeping the background of the article areas white we were able to clearly define areas between the advertising units.

Network N is a publishing platform and PCGamesN being was its first title. In order to ensure consistency with each new title deployment we were also commissioned to create a comprehensive branding and web style guide. The guide covers everything from how to create new title mastheads, instructions for advertising positioning, grid systems, typography and colour rules through to the UX guidelines for creating interactive elements. We also implemented a load testing strategy on the final site to prepare the site to cope with large spikes in traffic.

Modular provided the following services:

Discovery and Planning

  • Digital Consultancy
  • User Journey and Task Modelling
  • Competitor Analysis
  • Audience Research
  • Audience Segmentation
  • Persona Profiling

Design

  • User Experience Design
  • Visual User Interface Design
  • Brand Identity Design
  • Web Style Guide

Implementation

  • Interactive Prototype
  • Load Testing Strategy
  • Drupal CMS

Find out more about our methodology and how we approach different projects

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Outcome

We created a flexible brand identity that would allow for many sub brands to be produced quickly. We developed a mechanism that collates content by game title, allowing visitors to digest all their favourite gaming news in one place. We designed a highly successful website with multiple publishers, the business is now in its fourth year with continuing advertising deals supporting the development of numerous gaming communities. the load testing strategy succeeded with the site handling a 50,000 user spike in traffic four weeks after launch.

Visit: www.pcgamesn.com/


If you’re an entrepreneur, digital pioneer or start up business with a great idea, Modular can help you realise it.

We love to design cool digital things, let us design them for you!

Call us: 0117 3701478

Or email: studio@thisismodular.co.uk

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